Patrick Sheehan

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Posing two questions to ourselves can help enormously to accomplish this trick. The first is to ask, when we are confronted with what appears to be an authority figure’s influence attempt, “Is this authority truly an expert?” The question is helpful because it focuses our attention on a pair of crucial pieces of information: the authority’s credentials and the relevance of those credentials to the topic at hand. By orienting in this simple way toward the evidence for authority status, we can avoid the major pitfalls of automatic deference. An illustration or two is in order.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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