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Patrick Sheehan
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Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini

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The subjects in that condition who indicated that they disliked Joe bought just as many of his tickets as did those who indicated that they liked him.
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
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