Patrick Sheehan

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physicians, who possess large amounts of knowledge and influence in this vital area, hold the position of respected authorities. In addition, the medical establishment has a clearly terraced power and prestige structure. The various kinds of health workers well understand the level of their jobs in this structure; and they well understand, too, that the M.D. sits at the top.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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