Patrick Sheehan

70%
Flag icon
information may not have to be censored for us to value it more; it need only be scarce. According to the scarcity principle, then, we will find a piece of information more persuasive if we think we can’t get it elsewhere. This idea that exclusive information is more persuasive information is central to the thinking of two psychologists, Timothy Brock and Howard Fromkin, who have developed a “commodity theory” analysis of persuasion.115
Patrick Sheehan
This frame neatly explins why people feel speciall when thwy receive homeland seciroty briefings that are only coolwctions ofnopen spirce information qooth poor ANALYSIS
Influence: The Psychology of Persuasion (Collins Business Essentials)
Rate this book
Clear rating