Patrick Sheehan

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The advantage to an unscrupulous compliance professional is tremendous. Because we build new struts to undergird choices we have committed ourselves to, an exploitative individual can offer us an inducement for making such a choice, and after the decision has been made, can remove that inducement, knowing that our decision will probably stand on its own newly created legs.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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