Influence: The Psychology of Persuasion (Collins Business Essentials)
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When in a click, whirr mode, we are often as vulnerable to the symbols of authority as to the substance.
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It was found that with each increase in status, the same man grew in perceived height by an average of a half inch, so that as the “professor” he was seen as two and a half inches taller than as the “student.”
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This is precisely why con men, even those of average or slightly above-average height, commonly wear lifts in their shoes.
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in the face of a physician’s directives, the nurses unhooked their “professional intelligences” and moved to a click, whirr form of responding.
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second kind of authority symbol that can trigger our mechanical compliance is clothing.
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another kind of attire that has traditionally bespoken authority status in our culture: the well-tailored business suit.
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Everything about his clothing sends a message of propriety and respectability.
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motorists would wait significantly longer before honking their horns at a new, luxury car stopped in front of a green traffic light than at an older, economy model.
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A fundamental form of defense against this problem, therefore, is a heightened awareness of authority power. When this awareness is coupled with a recognition of how easily authority symbols can be faked, the benefit will be a properly guarded approach to situations involving authority-influence attempts.
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Thus, as a rule, their directives offer excellent counsel. The trick is to be able to recognize without much strain or vigilance when authority promptings are best followed and when they should be resisted.
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The first is to ask, when we are confronted with what appears to be an authority figure’s influence attempt, “Is this authority truly an expert?”
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Before submitting to authority influence, it would be wise to ask a second simple question: “How truthful can we expect the expert to be here?”
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keep in mind a little tactic compliance practitioners often use to assure us of their sincerity: They will seem to argue to a degree against their own interests.