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“Nothing has any power over me other than that which I give it through my conscious thoughts.”
For example, some people find that picturing something as being very, very large motivates them greatly. Other people find that the tone of voice they use when they talk to themselves about something makes a major difference in their motivation.
CHECKLIST OF POSSIBLE SUBMODALITIES
behavior is the result of the state we’re in, and that our states are created by our internal representations—the
Haven’t we all experienced a job or task so big that we didn’t feel like we’d ever get done, so we didn’t even begin? If you imagine that task as being a small picture, you’ll feel
“There is nothing either good or bad, but thinking makes it so.”
you do this, be sure to note which submodalities are strongest for you, which ones have the most power to affect your states.
When you find the specific triggers (submodalities) that cause you to go into a desirable state, than you can link these triggers to undesirable states and thereby change them in a moment.
Step #1: Identify the behavior you want to change. Now make an internal representation of that behavior as you see it through your own eyes. If you want to stop biting your fingernails, imagine a picture of you lifting your hand, bringing your fingers to your lips, and biting your nails.
You might picture yourself taking your fingers away from your mouth, creating a little pressure on the finger you were going to bite, and seeing your nails perfectly manicured and yourself as well dressed, magnificently groomed, more in control, and more confident. The picture you make of yourself in that desired state should be disassociated. The reason for this is that we want to create an ideal internal representation, one that you will continue to be drawn to rather than one you feel you already have.
Now think of the thing you feared. How does it make you feel now? If the swish pattern has been done effectively, the moment you think of the things you feared, you should automatically switch to thinking of how you want things to be.
There are, of course, many factors. One may be that you no longer associate with the things that attracted you to that person in the first place. In fact, you may have gone so far as to associate with all the unpleasant experiences you’ve had with them and to disassociate from the pleasant ones you’ve shared.
I continue to represent things to myself this way, what will likely be the final result in my life? What direction is my present behavior taking me, and is that where I want to go? Now is the time to examine what my mental and physical actions are creating.”
When certain things trigger you, you go into that state. You just need to know what your strategy is in order to access a state on cue.
So what we need to find is the specific sequence, the specific syntax, that will produce a certain outcome, a certain state. If you can do that and you’re willing to produce the action needed, you can create your world as you desire it.
I’m convinced that one of the greatest problems in education is that teachers don’t know the strategies of their students. They don’t know the combination to their students’ vaults.
he has to learn is the most effective way to run his brain. That’s precisely what Optimum Performance Technologies® are all about.
You can learn to read a person as skillfully as you can learn to read a map or a book.
Remember, a strategy is simply a specific order of representations—visual, auditory, kinesthetic, olfactory, gustatory—that produces a specific result.
Take a moment to picture this. This time your eyes probably went up and to the right. That’s where people’s eyes go to access constructed images.
for example, a person’s eyes go up to the left, he just pictured something from his memory. If they now go
In the same way, if you’re having a difficult time remembering something, it’s probably because you are not placing your eyes in a position that gives you clear access to the information you need. If you’re trying to remember something you saw a few days ago, looking down to the right will not help you see that image. However, if you look up to the left, you’ll discover that you’ll be able to remember the information rapidly.
VR Visual remembered: Seeing images of things seen before, in the way they were seen before. Sample questions that usually elicit this kind of processing include “What color are your mother’s eyes?” and “What does your coat look like?” VC Visual constructed: Seeing images of things never seen before, or seeing things differently than they were seen before. Questions that usually elicit this kind of processing include “What would an orange hippopotamus with purple spots look like?” and “What would you look like from the other side of the room?”
The best way to learn is not to observe, but to do.
“What was the very next thing that caused you to be in that state? Was it ...
Every strategy elicitation follows this pattern. You have to get the person in the appropriate state by having him remember a specific time when he was motivated, or felt loved, or felt creative, or whatever strategy you want to elicit. Then get him to reconstruct his strategy by asking clear, succinct questions about the syntax of what he saw, heard, and felt. Finally, after you have the syntax, get the submodalities of the strategy. Find out what specifically about the picture, sounds, and sensations caused the person to be in that state. Was it the size of the picture? The tone of the
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“Can you remember a specific time when you were totally motivated to do something?
ask, “As you remember that time, what was the very first thing that caused you to be totally motivated? Was it something you saw, something you heard, or was it the touch of something or someone?”
“After you heard that thing, what was the very next thing that caused you to be totally motivated to do something? Did you picture something in your mind? Did you say something to yourself? Or did you have a certain feeling or emotion?”
STRATEGY ELICITATION
Let him really hear the roar of the crowd as he crossed the finish line, and you’ve got him hooked.
What can you do about it? Well, understanding strategy should give you two clear ideas. First, every motivational technique aimed at a group should have something for everyone—something visual, something auditory, and something kinesthetic. You should show them things, you should let them hear things, and you should give them feelings. And you should be able to vary your voice and intonations so you hook all three types.
Understanding strategy is absolutely essential to success in sales. There are some salespeople who understand it instinctively. When they meet a potential client, they immediately develop rapport and elicit his decision-making strategies. They might begin, “I noticed you’re using our competitor’s copy machine. I’m curious. What was the first thing that caused you to want to buy that machine? Was it something you saw or read about it ... or did someone tell you about it? Or was it the way you felt about the salesman or product itself?” These questions may seem a little strange, but a salesman
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I went back to those times, I asked myself, What caused me to feel like eating? Was it something I saw, something I heard, or the touch of something or someone? I realized it was something I saw. I would be driving and suddenly see signs for a certain fast-food chain. As soon as I did, I would make a picture in my mind of having my favorite food there, and then I would say to myself, “Boy, I’m hungry.” That would create feelings of hunger, which I would then act on by stopping to order a meal.
I imagined myself working out, seeing my body getting stronger, and saying to myself, “Great job! You’re looking good,” which created a desire to go work out.
I’m sure we’ve all been in the situation at least once in our lives when we loved someone and expressed our love, but we weren’t believed;
Conversely, if you’re having a hard time going to sleep, just slow down your own internal dialogue and create yawning, sleepy tones, and you’ll feel yourself become very tired almost immediately.
There are two ways to change state, by changing internal representations or by changing physiology.
your breathing, your posture, your facial expression, the quality of your movement, and so on.
If you say you have the resources to be alert and on top of things, if you consciously adopt that physiology, your body will make it so. Change your physiology and you change your state.
When people come to me and say they can’t do something, I say, “Act as if you could do it.” They usually reply, “Well, I don’t know how.” So I say, “Act as if you did know how. Stand the way you would be standing if you did know how to do it. Breathe the way you’d be breathing if you did know how to do it right now. Make your face look as if you could do it right now.”
Almost immediately, he stops crying. Try this for yourself; if you are upset or crying and want to stop, look up. Put your shoulders back and get into a visual state. Your feelings will change almost instantaneously. You can do this for your kids. When they get hurt, have them look up. The crying and pain will be stopped, or at least decrease tremendously, in a moment.
you’re short of breath and you keep saying to yourself how tired you are or how far you’ve run, you will indulge in a physiology—like sitting down or panting—that supports that communication. If, however—even though you’re out of breath—you consciously stand upright and direct your breathing into a normal rate, you will feel recovered in a matter of moments.
Rather, smiling and laughing set off biological processes that, in fact, make us feel good.

