10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

“As weird as it sounds, it’s much easier getting five million views on one video than 100-thou-sand views on 50 videos. . . You could upload one great video per year and get more views than if you uploaded 100 mediocre videos. It’s very exponential. To do well on YouTube, you just need people to click your videos and watch them. . . If you get people to click your video ten percent more, and watch your video ten percent longer than mine, you don’t get ten percent more views, you get like four-times the views. You have to think exponentially. A ten percent better video gets four-times the views, not ten percent more views. Once you understand that, you funnel your energy better, and really hyper-obsess over these videos. Triple the amount of time you’re putting into that video cause you’re not going the get triple the views, you’re going to 10x the views. So [I help those I mentor] make their videos really good, and also help them build out a team, like an editor. Cause if you’re doing five jobs, then you can only put 20 percent of your time into each. If you hire an editor, that editor can put 100 percent of his time into that. You can’t spend ten hours per day editing, but he can.”