10x becomes your perceptual filter for everything you do. Everything becomes either 10x or 2x. Anything that’s not 10x doesn’t meet the filter and gets released from your attention. According to constraint theory, the greatest human bottleneck is attention. Our attention is our most finite resource, even more finite and valuable than our time. Indeed, the quality and depth of our attention determines the quality of our time. Most people’s attention is scattered, tugged, and seemingly never right here and right now.
