10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

by Dan Sullivan

It’s fundamentally a qualitative shift,

It’s fundamentally a qualitative shift,

2x is a focus on quantity. You just add a zero and do more of what you’re doing. It’s linear and non-creative. It’s brute force, not higher intelligence and leverage.

2x is a focus on quantity. You just add a zero and do more of what you’re doing. It’s linear and non-creative. It’s brute force, not higher intelligence and leverage.

The most fundamental qualitative change is internal, your vision and identity.

The most fundamental qualitative change is internal, your vision and identity.

By changing these, everything else you’re doing simultaneously changes as well. You take your internal and emotional evolution and externalize that in ...

By changing these, everything else you’re doing simultaneously changes as well. You take your internal and emotional evolution and externalize that in ...

Going 10x means your attention is directly on far less, but it’s insanely more potent and impactful because it’s focused rather than spread thin.

Going 10x means your attention is directly on far less, but it’s insanely more potent and impactful because it’s focused rather than spread thin.

There are two levels of freedom—surface-level freedom and higher-level freedom.

There are two levels of freedom—surface-level freedom and higher-level freedom.

a more abundant kind of freedom that is internal and qualitative. This is “freedom to”—which is where you take full ownership over your life.

a more abundant kind of freedom that is internal and qualitative. This is “freedom to”—which is where you take full ownership over your life.

You choose your standard and live based on that standard,

You choose your standard and live based on that standard,

internal.

internal.

four fundamental freedoms that 10x people seek:

four fundamental freedoms that 10x people seek:

Time

Time

M...

M...

Relati...

Relati...

Purp...

Purp...

No one can give it to you or take it away.

No one can give it to you or take it away.

Freedom of Relationship

Freedom of Relationship

increasing access to nearly anyone he wanted, and where highly influential people regularly sought him out.

increasing access to nearly anyone he wanted, and where highly influential people regularly sought him out.

relationships open and cl...

relationships open and cl...

Through a relationship, you can make non-linear and 10x jumps in opt...

Through a relationship, you can make non-linear and 10x jumps in opt...

Expanding your freedom is the ultimate purpose of the entrepreneur’s journey,

Expanding your freedom is the ultimate purpose of the entrepreneur’s journey,

There are no half-measures or half-commitments with 10x.

There are no half-measures or half-commitments with 10x.

research focused on entrepreneurial courage and transformational leadership.

research focused on entrepreneurial courage and transformational leadership.

The point of no return is the moment of full commitment, wherein your identity and energy shift from avoiding what you fear to fully approaching what you most want.

The point of no return is the moment of full commitment, wherein your identity and energy shift from avoiding what you fear to fully approaching what you most want.

If you want a really nice house, you have fewer options for furniture.

Almost everything is noise.

Having a 10x mindset means you know and understand that to accomplish more, you must actually do and focus on increasingly less.

Working too many hours means you’re living 2x, not 10x. It means you’re focused on effort, not transformation.