The first step is to identify your rock stars and superstars. Write their names in the correct boxes. Next, identify the people on your team who are doing good, but not exceptional, work. This will probably be the majority of people. Then, identify the people who are performing poorly but whom you believe should do much better, either because they are demonstrating signs that they can improve or because their skills and ambitions suggest improvement is possible. Finally—and this is usually the hardest part—identify the people who are not doing good work and not getting any better. Don’t
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