The six-year-olds who thought in first person, using “I” to reflect on their work, stayed on task only about 35 percent of the time, choosing the iPad for the majority of their ten minutes. The kids who referred to themselves by their name fared a little better, spending around 45 percent of their time on task. But it was the final group, which focused on Bob the Builder, Batman, or Dora the Explorer as the example of someone who worked hard, who stayed on task nearly 60 percent of the time. The more the child was distanced from his inner self, the longer he or she persisted.
