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Smart Brevity: The Power of Saying More with Less (Revised and Updated), by Jim Vandehei

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Headline: Is it . . . • 6 words or fewer? • Clear and specific? • Conversational, with muscular words? What’s new: Is it . . . • One sentence only? • What you need readers to remember? • A distinct detail from your headline?
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Smart Brevity: The Power of Saying More with Less (Revised and Updated)
Smart Brevity: The Power of Saying More with Less (Revised and Updated)
by Jim Vandehei
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