Start your presentation with your big idea, distilled using the tricks for teases in chapter 6. • Each point you make on subsequent slides should have a similarly taut headline and then a few bullet points with the shortest ONE sentence possible. Rule of thumb: If you have more than 20 words on a slide, try again. • Keep your visuals clean, simple and additive (see chapter 20). • Rarely should you exceed five or six slides. • End where you began by restating your Big Idea. Then stop.
