“The principle is that you must not fool yourself, and you are the easiest person to fool,” Feynman stressed in a speech to young scientists (Feynman 1985, 342). Reading, especially rereading, can easily fool us into believing we understand a text. Rereading is especially dangerous because of the mere-exposure effect: The moment we become familiar with something, we start believing we also understand it. On top of that, we also tend to like it more