How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking

by Sönke Ahrens

Here, we have to thank Soviet psychologist Bluma Zeigarnik for her insight and observational skills. The story goes that she went for lunch with her colleagues and was very impressed by the waiter’s ability to remember correctly who ordered what without the need to write anything down. It is said that she had to go back to the restaurant to get the jacket she left there. Much to her surprise, the waiter she admired just minutes ago for his great memory didn’t even recognise her. Questioned about what seemed to her a contradiction, he explained that all the waiters had no problem remembering the orders and matching them with the guests at the table. But the very second diners left the restaurant, the waiters all forgot them completely and focused on the next group. Zeigarnik successfully reproduced what is now known as the Zeigarnik effect: Open tasks tend to occupy our short-term memory – until they are done.