The fact that people nevertheless believe that they can get better at it and increase their productivity can easily be explained by two factors. The first is the lack of a control group or an objective external measurement that would provide us with the feedback we need to learn. The second is what psychologists call the mere-exposure effect: doing something many times makes us believe we have become good at it – completely independent of our actual performance (Bornstein 1989). We unfortunately tend to confuse familiarity with skill.
