How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking

by Sönke Ahrens

In hindsight, we know why they failed: The ship owners tried to integrate the container into their usual way of working without changing the infrastructure and their routines. They tried to benefit from the obvious simplicity of loading containers onto ships without letting go of what they were used to. In the beginning, the perception was very much shaped by what worked before, and only the most immediate effects were visible. The ship owners looked at the bags and crates of goods and wondered why they should pack them a second time into another box. They were glad when they unloaded their goods at the harbour and they were eager to move on. They wondered why they should go container-hunting instead. They looked at the ships they had and wondered how to fit containers into them.

Caution