After years of experience, Trump knew how to sell a big lie. He had done it many times before. As a real estate developer, he had claimed his buildings were taller than they were. As a reality television star, he had made up conflicts between contestants to juice his ratings. As a political provocateur, he had claimed without a lick of proof that the nation’s first Black president was secretly born in Africa. The trick with conspiracy theories, he had demonstrated, was repetition and conviction. “You say something enough times,” he once told Chris Christie’s wife, “and it becomes true.”
