Trump not only embraced racial animosity, he sought to instigate it. While hosting The Apprentice, he even toyed with setting up a race conflict as the main theme for its fourth season. “It would be nine blacks against nine whites, all highly educated, very smart, strong, beautiful people, right?” Trump said, previewing the idea on Howard Stern’s radio show. “Yes,” Stern said. “Do you like it?” “Yes,” Stern said. Trump asked Robin Quivers, the Black cohost. “Do you like it, Robin?” “Well,” she said, “I think you’re going to have a riot.” “It would be the highest-rated show on television,”
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