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Isaac Mizrahi
Drip!
These three characteristics—one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment
The Tipping Point is the moment of critical mass, the threshold, the boiling point.
These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.
In other words, in all of the city of Colorado Springs—a town of well in excess of 100,000 people—the epidemic of gonorrhea tipped because of the activities of 168 people living in four small neighborhoods and basically frequenting the same six bars.
That's...
he slept with at least 100 women
If his specialty was 13-14 year old girls, he didn't sleep with any women.
The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.
Nobody can say why the thirty-eight did not lift the phone while Miss Genovese was being attacked, since they cannot say themselves.
That's not entirely true. It's been theorized and exprimented to be commonly known now as the bystander effect.
When people are in a group, in other words, responsibility for acting is diffused.
the lesson is not that no one called despite the fact that thirty-eight people heard her scream; it’s that no one called because thirty-eight people heard her scream.
The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.
This experiment is where we get the concept of six degrees of separation.
We’re friends with the people we do things with, as much as we are with the people we resemble.
We associate with the people who occupy the same small, physical spaces that we do.
Six degrees of separation doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
Connectors, people with a special gift for bringing the world together.
Jacobs, Jara, Johnson, Kassel, Keegan, Kuroda, Kavanau, Keller,
Was there a min word count?
pied-à-terre,
The point about Connectors is that by having a foot in so many different worlds, they have the effect of bringing them all together.
It isn’t just the case that the closer someone is to a Connector, the more powerful or the wealthier or the more opportunities he or she gets. It’s also the case that the closer an idea or a product comes to a Connector, the more power and opportunity it has as well.
