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The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?
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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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