many companies—Instagram, WhatsApp, YouTube, Uber—have gone through five or ten or more generations before they figured out how to make money. Many others still haven’t. The reason unprofitable companies are still around is that they have a giant pool of VC funding or were acquired by even larger tech companies. They focused on finding product/market fit and building their user base first, and figured they’d iterate on the business model to make money later. But that does not work for everyone.