Graham

33%
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The Magic Link only launched when it had to launch. We only started making hard decisions—this stays, this gets cut, this is good enough, this isn’t—when we had no other choice. We couldn’t spin endlessly anymore, trying to reach perfection. General Magic was flailing and needed a pair of handcuffs. It needed to set a date for launch and hold to it.
Build: An Unorthodox Guide to Making Things Worth Making
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