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But there was a sense of something tipping out of balance. The times seemed out of joint. There was too much decadence. Too much intensity. Too much change. Too much happiness juxtaposed with too much misery. Too much wealth next to too much poverty. The world was becoming faster and louder, and the social systems were becoming as chaotic and fragmented as jazz scores. So there was a craving, in some places, for simplicity, for order, for scapegoats and for bully-boy leaders, for nations to become like religions or cults. It happened every now and then.
As far as I can see, this is a problem with living in the twenty-first century. Many of us have every material thing we need, so the job of marketing is now to tie the economy to our emotions, to make us feel like we need more by making us want things we never needed before. We are made to feel poor on thirty thousand pounds a year. To feel poorly travelled if we have been to only ten other countries. To feel too old if we have a wrinkle. To feel ugly if we aren’t photoshopped and filtered.