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Places don’t matter to people any more. Places aren’t the point. People are only ever half present where they are these days. They always have at least one foot in the great digital nowhere.
It is a popular modern idea. That the inner us is something different to the outer us. That there is an authentic realer and better and richer version of ourselves which we can only tap into by buying a solution. This idea that we are separate from our nature, as separate as a bottle of Dior perfume is from the plants of a forest.
As far as I can see, this is a problem with living in the twenty-first century. Many of us have every material thing we need, so the job of marketing is now to tie the economy to our emotions, to make us feel like we need more by making us want things we never needed before. We are made to feel poor on thirty thousand pounds a year. To feel poorly travelled if we have been to only ten other countries. To feel too old if we have a wrinkle. To feel ugly if we aren’t photoshopped and filtered.
