Matthias Lambrecht

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Part VI: How to Talk So People Will Talk How to Talk So People Will Talk is the most important part of this book. Interviews are more like acting than a conversation, and this part will teach you specific tactics to use to help people open up and talk about relevant topics. If you are pressed for time, read this part and then skip to Appendix A to get power packs for specific situations.
Deploy Empathy: A Practical Guide to Interviewing Customers
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