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Matthias Lambrecht
Matthias Lambrecht’s Kindle Notes & Highlights
Deploy Empathy: A Practical Guide to Interviewing Customers, by Michele Hansen

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If you are looking to do deeper reading, I would suggest reading Badass first then The Jobs to Be Done Playbook.
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Deploy Empathy: A Practical Guide to Interviewing Customers
Deploy Empathy: A Practical Guide to Interviewing Customers
by Michele Hansen
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