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Matthias Lambrecht
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Deploy Empathy: A Practical Guide to Interviewing Customers, by Michele Hansen

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Laundry detergent pods eliminate the relatively trivial step of measuring out laundry detergent. That trivial step is now a nine billion dollar annual global market.
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Deploy Empathy: A Practical Guide to Interviewing Customers
Deploy Empathy: A Practical Guide to Interviewing Customers
by Michele Hansen
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