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Matthias Lambrecht
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Deploy Empathy: A Practical Guide to Interviewing Customers, by Michele Hansen

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The same person who makes leisurely pour-over on the weekend may choose pods during the week when they are pressed for time. Context, preferences, and constraints matter.
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Deploy Empathy: A Practical Guide to Interviewing Customers
Deploy Empathy: A Practical Guide to Interviewing Customers
by Michele Hansen
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