Todd Hoff

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Finally, Hitler understood the demagogue’s most essential principle: to teach or persuade is far more difficult than to stir emotion. And far less welcome: what the audience most wants is an excuse to experience fully the powerful feelings already lurking within them but which their better selves might lead them to suppress. “The psyche of the great masses is not receptive to
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
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