Todd Hoff

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When not chronicling death in its many forms, Bennett loved to gain attention for his paper by hurling insults and starting fights. Once he managed in a single issue to insult seven rival papers and their editors. He was perhaps the media’s first bona fide “troll.” As with contemporary trolls, Bennett’s insults were not clever.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
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