Twin Rivers is only one of the many school districts in the United States—mostly in poor or middle-class areas—that have begun to rely on selling access to their students as an essential revenue source. Some schools plaster ads across student lockers and hallway floors. One board in Florida cut a deal to put the McDonald’s logo on its report cards (good grades qualified you for a free Happy Meal). In recent years, many have installed large screens in their hallways that pair school announcements with commercials. “Take your school to the digital age” is the motto of one screen provider:
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