the essence of the spirit of liberation: for most people it was not an end of desire (as in some Buddhist sense), or a wish for solitary withdrawal (in a monastic sense), or even, as Leary had hoped, a spiritual longing equal to motivating an inward turn. Rather, after decades of relative conformity and one of ultimate conformity, what had been uncorked was powerful individual desires and the will to express them. Above all, most simply wanted to feel more like an individual. And that was a desire industry could cater to, just like any other.

