Simon Howard

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In the luxury attire game, the general rule is the larger the logo, the lower the status and therefore price. One analysis found ‘an increase in logo size of one point on a seven-point scale translates to a $122.26 price decrease for Gucci handbags and a $26.27 price decrease for Louis Vuitton handbags’. The logo on Bottega Veneta’s $2,500 Hobo bag isn’t visible. They put it on the inside.
The Status Game: On Human Life and How to Play It
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