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What made selling out so psychologically vexing was the level of gradation inherent to its principles: It did not simply mean someone was trying to sell something in order to get rich. It meant someone was compromising the values they originally espoused in exchange for something superficial (which was usually money, but not necessarily).
It was a version of nothing so close to something it accidentally became everything.
There was a level of calculated redness to his neck:
