Unscripted - The Great Rat-Race Escape: From Wage Slavery to Wealth: How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime

by M.J. DeMarco

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Your annual report represents the numbers in your financial life and determines your chances of a rat race escape.

The five key numbers in your annual report are Gross Annual Production (GAP), Gross Annual Consumption (GAC), Annual Net Existence (ANE), Net Worth (NW), and Annual Research & Development (R&D). The rat race automatically drafts you to be on Team Consumer.

To succeed on Team Producer, focus on your R&D and aim to learn the language of scientists… business, f...

Your Annual Net Existence determines if you are a net producer or a net ...

Your net worth, the sum of ANE, indicates your current role in the rat race; positive = ...

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profit margin

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Greco Roman astronomer,

“Earth-centered” or geocentric cosmology. He postulated that the earth was not only stationary, but it

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Ptolemy

Ptolemy money-chasing is a poison-penS2 and is a business mindset guided by me-centered introspection instead of a market-centered extrospection.

every business I failed was centered on my selfish desires and needs.

All these questions reflect a positive charge toward money—Ptolemy money-chasing— as if money were something to be captured,

humans, we have an instinctual, positive charge toward money-chasing, no different than that rat seeking cheese.

If you want to attract money instead of repelling it, deploy The Polarity Strategy and reverse your polarity.

Drape yourself in value like you would a golden cloak. Value is negatively charged, giving its owner gravity. Think of it like a drug-dealer without the illegality.

money is positively charged to value. So if you or your business offers perceived-value, the money will pour into your life.

what do you have that other people want? What solutions, conveniences, or hungers are you filling? How many lives hav...

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The harder you try to earn cash with me-centered fantasies, the more it will elude you.

If you’re too busy focusing on what you want, you’ll never see what other people want.

Ptolemy money-chasing is a poison pen marked by selfish internal motives, not external market gaps.

Money is also positively charged, and two positive charges repel, not attract. Value, which is negatively charged, reverses your polarity and attracts money.

commoditization

hooey.

wherever there is high competition, low margins, and commoditization, your probabilities for success plummet, as well as leverage.

Adults are value-focused, and they don’t follow passion. They follow needs, wants, desires, and solutions with a production focus.

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Your effort itself must induce passion. When you win or exceed your expectations—winning a game, acing a final exam, or completing a grueling exercise routine—the passion flows. Specifically, winning and self-growth generate passion; losing and marinating in comfort does not. Stop following passion; have passion follow your effort.

Lasting, enduring determination comes from purpose, not passion.

Wolfgang Druckenheimer is? You should… he cured cancer1.

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matriarch

Does your true-value have relative worth when compared to what already exists?

patriarch.

When a customer buys from your company, they always act from perceived-value,

Value has five variants, true-value, utility-value, surplus-value, relative-value, perceived-value.

Perceived-value is the king value variant as it exposes your relative-value to the right audience.

The greatest entrepreneurial tragedy is to create relative-value but fail at perceived-value.