At the same time as he issued the directive, he also ordered S-team members to watch a nineteen-minute video on YouTube, produced by Bain & Company, called “Founder’s Mentality.” It was all about eliminating bureaucracy, maintaining the voice of customers in everyday decision-making, and preserving the mindset and motivation of an insurgent startup. “One of the paradoxes of growth is that growth creates complexity and complexity is the silent killer of growth,” said Bain director James Allen in the video.
