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So when we encounter new information, our brains have to make a choice about how to allocate the remaining cognitive resources. And because our brains are programmed to prioritize emotions with high “affective value”—like fear, resentment, or anger—these strong emotions will generally win out, leaving us with even fewer mental resources to devote to making progress on the things that matter.
Effortless: Make It Easier to Do What Matters Most
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