Effortless: Make It Easier to Do What Matters Most

by Greg McKeown

measure twice and cut once.

Understand first principles deeply and then apply them again and again.

Use checklists to get it right every time,

high-tech path for the essential and the low-tech path for the nonessential.

Don’t just manage the problem. Solve it before it happens.

Seek simple actions today that can prevent complications tomorrow.

Invest two minutes of e...

Catch mistakes before they happen;

each new moment is a chance to start over.

life doesn’t have to be as hard and complicated as we make it.

“I choose to.”

Pauses to discern what really matters

Says “no” to everything except the essential

Removes obstacles to make exe...