Thomas Hefke

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When we’re struggling to name the first obvious action, we need to either make it a little easier to get started on what’s important now or make it a little harder to do something trivial instead. Looking at that first step or action through the lens of 2.5 seconds is the change that makes every other change possible. It is the habit of habits.
Effortless: Make It Easier to Do What Matters Most
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