“In order to move fast, I expect you’ll make some foot faults.5 I’m okay with an error rate of 10–20% … if it means you can move fast.” Ben recalls, “I felt empowered to make decisions with this ratio in mind, and it was incredibly liberating.” Not surprisingly, Reid also advocates the same philosophy in entrepreneurship and business. “If you’re not embarrassed by your first product release,” he says, “you released it too late.”6 Or put another way, “When it comes to product launches, imperfect is perfect.”
