What’s more, we’re all affected by what behavioral scientists call hedonic adaptation, or the “set-point” theory of happiness: when we acquire or achieve something new, our happiness, well-being, and satisfaction rise, but only for a few months before returning to their prior levels. This is precisely why it is so hard, if not impossible, to outwardly achieve your way out of heroic individualism. If anything, thinking that you can is the crux of heroic individualism’s trap.
