Ramya Raghavan Nambiar

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were more classically educated, perhaps it was Archimedes crying, “Eureka!” at discovering the concept of measuring specific gravity through the displacement of water, or Daedalus, inventing a labyrinth and then the wings whereby one could fly out of it (if one did not fly too close to the sun). Or, for those who turn more toward movies and TV, more familiar examples of the type include Back to the Future’s Doc Brown or the Professor from “Gilligan’s Island.” “Inventors,” “propeller heads,” “nerds,” “techies”—we have many labels for a group of people who are, as a rule and despite a tendency ...more
Ramya Raghavan Nambiar
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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