Ramya Raghavan Nambiar

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Visionaries are not looking for an improvement; they are looking for a fundamental breakthrough. Technology is important only insomuch as it promises to deliver on this dream. If the dream is cell phone usage anywhere, then the system will involve a matrix of Low-Earth-Orbit satellites such as Iridium or Teledesic. If it is one-on-one marketing, then the technology will include data mining of transaction-processing databases such as that provided by BM’s Intelligent Miner. If it is an inventoryless supply chain then it will include
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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