Ramya Raghavan Nambiar’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

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Fundamentally, marketing must refocus away from selling product and toward creating relationship.

Ramya Raghavan Nambiar

Marketing Gyaan

See Ramya Raghavan Nambiar’s 11 notes & 12 highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

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