Ramya Raghavan Nambiar’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore

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The second problem with advertising is that it is a one-way mechanism of communication.

Ramya Raghavan Nambiar

Marketing gyan

See Ramya Raghavan Nambiar’s 11 notes & 12 highlights

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

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