Applications normally lend themselves nicely to this kind of niche by niche market extension. Moreover, in any niche that you have saturated, you are likely to remain the market leader for a long time to come. Pragmatists do not like to switch. But this archipelago progression has a downside. It is much slower than mass market adoption, and so if a mass market does emerge, while you are working your handful of niches, some other player is gaining the rest of the world. This is what happened to Wang with its word processor application once PC-based word processors emerged. It is what happened
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