Vipul Chhajer

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First, and most crucially, they want the truth, and without any tricks. Second, wherever possible, whenever they have a technical problem, they want access to the most technically knowledgeable person to answer it. Often this may not be sound from a management point of view, and you will have to deny or restrict such access, but you should never forget that it is wanted.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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