Vipul Chhajer

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So the investors are rarely enthusiastic about any niche strategy. Moreover, the R&D folks, looking ahead to the full charter, start to build in placeholders for the full array of supported features. And the sales folks, surveying the early opportunities, and liking to have their own turf, each march off in separate directions. It’s a huge challenge to manage.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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